Market Research
Accurate and in-depth analysis to give return on investments.
Skilled staff and operational capability
Counselling approach
Technology and flexibility
Market Research
Accurate and in-depth analysis to give return on investments.
Skilled staff and operational capability
Counselling approach
Technology and flexibility
A privileged vantage point
to look far ahead.
Our MR Division carries out all stages of research,
from the initial design to the final processing, analysis and interpretation of the data and emerged insights.
Our team consists of multidisciplinary and complementary professionals
in the roles of statisticians, sociologists, psychologists and computer scientists, specialised in qualitative and quantitative methodologies. The MR team covers the entire territory with a network of recruiters, interviewers, moderators, simultaneous translators and analysts.
We operate in Business to Business (B2B) and Business to Consumer (B2C), for national and international clients.
We carry out research studies and fieldworks for domestic clients and foreign institutes. Managing projects on behalf of the largest international research institutes has enabled us to grow and acquire all-round global thinking.
We treat all data we receive from our customers with the utmost care
guaranteeing the confidentiality of those involved in the investigation, in accordance with the guidelines dictated by the Data Protection Authority (GDPR).
Tailored solutions
We offer flexible customized services:
- full service: we follow customers along every stage of the research, identifying with them the best solutions;
- fieldwork: we support other research institutes – mainly international ones – in all operational phases of research.
We distinguish ourselves by:
- high quality of recruitment and data retrieval and collection, both qualitative and quantitative-wise;
- adherence to deadlines;
- attitude to problem solving;
- best value for money.
We use internal ICT facilities, for:
- the development and management of CATI, CAPI and CAWI platforms;
- questionnaire programming and data processing (SPSS, ASCII, EXCEL formats).
For qualitative research, we rely on senior moderators, translators and analysts selected for their expertise in the fields:
Financial, Pharmaceutical, FMCG, Media and Communication, Fashion and Luxury, Automotive and Fast- Moving Consumer Goods.
Our expertise in the Healthcare industry.
We are experts in qualitative research, resorting both to traditional and to the most advanced methodologies with digital research tools such as Web Diary, workshops, online ethnography, blogs and online communities.
We have access to General Practitioners and Specialists in any pathology, retail and hospital pharmacists and KOLs operating both nationally and regionally.
Through specialists we identify unmet needs, prescribing habits based on patient profiles, therapeutic choices by monitoring product knowledge and potential.
We interview patients and caregivers to understand pathways from diagnosis to treatment, identifying the impact of the diseases on everyday life; they are all profiled based on analysis of attitudes and responses to treatment. Finally, thanks to patient associations, we have a privileged observatory on rare diseases and disorders.
All of our project managers, recruiters, moderators and analysts constantly receive certified training in the management of adverse events required by pharmaceutical companies; adverse events are always managed and reported exactly as established by Pharmacovigilance.
As an ESOMAR member, there is a further commitment to ensuring professional ethics towards our clients and maintaining high standards of research activity and reliability of survey results.
Our Market Research Division guarantees:
Counselling approach
Global vision
Established partnerships
Know-how and passion
Design and customization capabilities
Speed of response and setup
Strengths of the Division
Professionals with excellent operational capacity
- A highly qualified team of moderators, research analysts and managers who create an exemplary mix of talent and experience.
- A network of experienced and qualified researchers in different fields to find suitable people/experts to interview in order for the research to be reliable.
- All telephone interviewers are recruited and trained on a regular basis by the in-house team. Thanks to the in-house CATI structure, we provide careful supervision and accurate quota and sample management.
- The network of interviewers and mystery shoppers (approx. 800) is distributed throughout the country and coordinated by regional supervisors.
- We closely follow every stage of the research to ensure the accuracy and reliability of data collection.
Wide range of services and research solutions
- Brand Identity & Brand Image
- Brand strategy & Brand positioning
- Research to support the development of new products or services: Concept, Product, Brand-name test
- Customer/prospect profiling, analysis and segmentation
- Digital identity, web reputation and web communication
- U&A, behavioural and usage/consumption surveys
- Communication effectiveness: pre & post advertising test, recall test, impact, persuasiveness of packs, logos, messages.
- Customer satisfaction and loyalty (NPS)
- Mystery Shopping / Mystery Call
Wide range of services and research solutions
- Brand Identity & Brand Image
- Brand strategy & Brand positioning
- Research to support the development of new products or services: Concept, Product, Brand-name test
- Customer/prospect profiling, analysis and segmentation
- Digital identity, web reputation and web communication
- U&A, behavioural and usage/consumption surveys
- Communication effectiveness: pre & post advertising test, recall test, impact, persuasiveness of packs, logos, messages.
- Customer satisfaction and loyalty (NPS)
- Mystery Shopping / Mystery Call
Working methodologies
QUALITATIVE
- In-depth interviews (telephone with screen sharing through the Internet, online on Zoom or other platforms, offline).
- Couple / Trio interviews online / offline.
- Online/ offline focus groups.
- Creative online/ offline workshops.
- Online/ offline diaries, patient journeys.
- Online/ offline ethnographic researches.
- Usability testing of websites or digital platforms.
- Bulletin Board, synchronous and asynchronous sessions.
- Online Communities
QUANTITATIVE
- Telephone interviews (CATI).
- Face-to-face CAPI interviews (from tablet or smartphone).
- Online interviews (CAWI).
- Concept and Product Test at home / in theatres.
- Mystery shopping and Mystery Calling (in branch or point of sale and by telephone).
- In-store interviews / in-store auditing.
Ad-hoc workspaces
- the operational office is used as a functional space for qualitative and quantitative fieldworks. It is equipped with:
– a room with a one-way mirror.
– a customer room that can accommodate up to 7 observers. - the rooms can be set up with 8 workstations for product and quantitative concept tests.
- technical services: audio – video recording, simultaneous translation equipment, FocusVision/web streaming.
Ad-hoc workspaces
- the operational office is used as a functional space for qualitative and quantitative fieldworks. It is equipped with:
– a room with a one-way mirror.
– a customer room that can accommodate up to 7 observers. - the rooms can be set up with 8 workstations for product and quantitative concept tests.
- technical services: audio – video recording, simultaneous translation equipment, FocusVision/web streaming.
Virtual workspaces
- qualitative studies can easily be conducted online replicating the same modalities as the physical location, with one room for respondents and moderator and one for observing clients;
- the virtual space allows participants to be recruited from anywhere in Italy, offering greater geographical coverage.
- our customers can observe a focus group, an interview or a workshop from anywhere in the world.
- For each online study we can arrange:
– a presentation of all activities to be carried out before the group or interview;
– meeting scheduling – with link creation and sharing with participants;
– technical checks (platform operations, audio and video) with each participant;
– technical support to respondents and moderator.
How to contact
Numero Blu
Don’t hesitate:
we will be happy to help you!