YOU CAN GAZE INTO THE DISTANCE FROM THE PRIVILEGED OBSERVATION POINT OF THE MARKET RESEARCH DIVISION

The Market Research Division of Numero Blu, with its multidisciplinary team, supports companies who want to know in-depth the consumer target they are addressing, the perception or liking of the services they offer, or their brand reputation.

Numero Blu collaborates directly with both Italian and international companies, and through international market research agencies, whose clients need to understand the Italian market. Research is carried out in consumer and business settings, in various commodity sectors.


PEOPLE AND ORGANISATIONAL CAPACITY



Teams of researchers consisting of data analysts, psychologists and sociologists, for the planning, coordination and supervision of research activities.



Telephone interviewers recruited by the internal team, qualified through continual training.



Network of face-to-face interviewers and mystery shoppers (approx. 1,000) across the entire country, with 19 regional supervisors.



Senior moderators and interviewers for qualitative research, selected for their expertise in the following fields: Finance, Pharmaceutics, Oil, Hi-Tech, Consumer, Media and Communication, No Profit, Automotive.


ADVANTAGES OF TECHNOLOGY



In-house ICT structure dedicated to designing and operating customised services for the development and management of CATI, CAPI and CAWI platforms.



ERP and statistical suites for research data processing and online Dashboards.



Use of the Contact Centre telephone workstations, 50 of which are dedicated to the Market Research Division.


RESEARCH SERVICES AND SOLUTIONS



Corporate Identity & Image



Packaging, Shelf Test



Advertising studies: Pre And Post test, Recall test, Impact, Persuasiveness



Brand strategy, Brand positioning



Mystery Call



Customer Satisfaction, Loyalty & Retention



NPD, Insight generation,
Concept/Product/Name test



Awareness, Usage & Attitudes



Mystery Shopping


METHODOLOGIES



Qualitative

Interviews both in-depth and semi-structured (telephone or Face2Face)
Interviews with Opinion Leader/Experts
Focus group, off / online
Mini groups (Duo/Trio)
Workshops
Diaries
Ethnographic research, shop experience
Usability tests
Forums and Bulletin Boards/synchronous and asynchronous sessions



Quantitative

Telephone/personal interviews (CATI, CAPI)
Online Interviews (CAWI)
Concept and Product Testing in home/in central location
Mystery shopping and Mystery calling
Point-of-sale/in-store auditing interviews
Clinic Test


CONSULTING SERVICE



Sharing of research objectives, methodological rigour in the definition of sampling, and identification of the most suitable tools to achieve client objectives.



Ability to run both “ideational-creative” and “rational-analytical” focus groups.



The final research reports contain statistical tables, analysis and interpretation of data and final considerations.


AFFILIATION



Esomar (European Society for Opinion and Market Research)

EphMRA (European Pharmaceutical Market Research Association)

Digital Insight Network



STRUCTURE



The Market Research Division has an operational office used as central location in Rome, which is equipped with:

  • a group room with a one way mirror
  • an adjoining client room that can accommodate 6/7 people to observe the activities taking place
  • a dedicated space for the virtual shelf test
  • a room with 12 CATI workstations dedicated to telephone interviews, to better integrate qualitative-quantitative projects

The group room is accessible through the Focus Vision/Web Streaming system, including audio-video recording, simultaneous translation and transcription services.



The Market Research Division also has an operational office in the centre of Milan, with 50 CATI workstations for market research fieldwork.

IN NATIONAL AND INTERNATIONAL CONTEXTS, IN B2C AND B2B SETTINGS, NUMERO BLU GUARANTEES

Reliability and accuracy

Design speed

Pace of execution

Operational flexibility

IES, the new service dedicated to companies that use in-house or outsourced Call Centres

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