big enough to matter... small enough to care


High Tech.Human Touch.

Our Structure

numero blu is a full service independent company established in Italy in 1993 by a group of professionals coming from different marketing and communication areas.
The company is structured in to two dynamic and interlinked divisions: the Contact Center Division and the Market Research Division, enabling us to satisfy different marketing and communication requirements.

numero blu Contact Center is located both in Rome and Legnano (Milan), while the Market Research division is based in Rome.

Among the 500 seats of the Contact Center about 50 are dedicated to the Market Research Division for CATI/CAWI surveys. We also access field studies that are programmed and hosted by our clients.    With in-house developed technologies numero blu can guarantees the suitability of our structure to any kind of operational need.

The Market Research Division relies on a team of researchers, psychologists, sociologists, statistics and qualified IT technicians.  All field activities are managed internally.

Our Mission

Our mission is aimed at offering ad-hoc, tailored solutions based on technical expertise, market knowledge and consultancy mindset. We like to work with clients, offering a responsive, flexible, and friendly service and helping them getting meaningful information for their decision-making. We work to give value to our clients' research investment.
Our passion for what we do ensures we maintain a dedicated and unique approach to provide incisive research solutions.

Our Team

We are a multi-disciplinary team with a blend of youth and experience and specialists in both qualitative and quantitative research methods from focus groups through to large scale face-to-face, online and telephone surveys. We are always passionate and committed (to clients and research).

International Reach

numero blu is the Italian member of the Digital Insight Network.

The Digital Insight Network is an international association of independent market research agencies focused on best practice in digital and agile insight solutions.

The network offers members a profiled list of approved partners from around the world to offer help and advice on global insight projects, as well as a platform to bid effectively for major international assignments. Their mission is to connect like-minded, progressive research agencies from across the globe to share best practice and innovations, as well as assist each other in global research projects.

As a network, our main aim is to provide clients with a cost-effective alternative to large, and multinational research corporations.

For more information on the Digital Insight Network, including how to join, please visit www.digitalinsightnetwork.com


Our Research Solutions

numero blu provides international standard fieldwork services in compliance with the ICC/ESOMAR Code and is accredited to the Quality System Standard UNI EN ISO 9001:2008.

Corporate Identity and Image

Brand strategy, Brand positioning

NPD, Insight generation, Concept/Product/Name tests

Packaging, Shelf tests

Price monitoring

Awareness, Usage & Attitudes

Advertising studies: Pre and Post tests, Recall tests, Impact, Persuasiveness

Customer Satisfaction, Loyalty & Retention

Mystery shopping


Research Methods

numero blu's activities range from Consumer to Business areas and provide both Quantitative and Qualitative methods and techniques, fine tuned to the needs and objectives of each individual client. numero blu carries out both off line and online research, often integrating different research methodologies.


Qualitative research


We provide highly qualified senior English speaking moderators with specific experience in several research areas. Recruitment is often carried out internally using our team of recruiters from a carefully monitored and up-to-date respondent database. In particular, we have a large database in the healthcare area. numero blu has a Focus Vision enabled viewing facility. We also operate in all other major Italian cities through selected partners in terms of facilities, recruiters, moderators and simultaneous translators.

• In depth interviews, by phone or F2F

• Experts interviews

• Focus groups, off and online

• Creative groups/Groups with kids

• Mini groups (Dyads, Triads)

• Workshops

• Diaries

• Ethnographic research, shop experience, observational studies

• Usability tests

• Forum/Bulletin boards


Quantitative research


numero blu offers F2F, CATI and online data collection services. The research tools used are:

• CATI interviews

• CATI on web interviews

• Online interviews

• PAPI interviews

• In home and CLT/in hall interviews

• Mystery shopping and calling

• POS interviews/ in-store auditing

• Clinics tests

CATI/ CAWI Field

numero blu provides high quality telephone interviews at very competitive prices through our in-house Contact center equipped with 450 CATI stations. The CATI software has been developed in-house by our internal expert IT department and all contacts are managed through a ACD System and centralized Control System. Our interviewers are trained on a continuous basis and skilled in approaching with professionalism both business and consumers targets.

Personal Field

numero blu works closely with a network of supervisors and approx. 1000 interviewers & mystery shoppers spread over the national territory. Our interviewers are selected and trained according the ISO 9008 directives. All editing, coding and data-entry and data-processing activities are performed internally. CLT tests are conducted in our premises as well as in partnership with facilities in all major Italian cities.


Our Expertise

numero blu operates in a wide range of fields - both for B2C and B2B research. We embraced and gained particular experience in the following sectors: In our new premises, we provide the following services: Financing, Banking & Insurance, Automotive & Mobility, IT & telecommunications, FMCG, Consumer electronics, Food and drink, Retail, Healthcare.
Besides servicing Italian clients, numero blu has developed strong partnerships as supplier of many major global research agencies. We conduct a huge number of international projects for US, Asian and European clients interested in the Italian market. While espousing global thinking, our fieldwork is driven by local in-depth knowledge and adapted methods to ensure local understanding.


Healthcare

Working as partner of the most important international medical market research agencies, numero blu has acquired a particular expertise in the Healthcare & Pharmaceutical area which represents one of our core business. Through the years, numero blu has developed an in-house medical data base of healthcare professionals that covers the whole Italian territory. We can reach all types of health professional audiences: KOLs/Payors, Physicians, GPs and Specialists in different therapeutic areas Pharmacists, Hospital managers, Nurses, Patients suffering from common to rare pathologies.
Interviewing physicians and patients , we have covered a wide range of conditions:
Parkinson's Disease, Breast Cancer, Multiple Sclerosis, Chronic Heart Disease, Chronic Renal Disease, Psoriasis, Rheumatoid Arthritis, Diabetes – Type 1 and 2, COPD/Asthma, Erectile Dysfunction, HIV/Aids, Lupus, Chronic Liver Disease, Cystic Fibrosis, Metastatic Melanoma, HCV, GERD, Acute Myeloid Leukemia, PAH, Myelodysplastic syndrome.

Take a Look at
Our Facility

numero blu Market Research Division was recently enhanced with a new office and viewing facility. Located in the centre of Rome, just 3 minutes from Cipro metro station, the facility is close to San Peter's Church and the Vatican Museums and easily reachable with any public transportation. In our new premises, we provide the following services:
a comfortable client room, a large one-way mirror interviewing room, a kitchen for taste tests, DVD video-recording service, CD/MP3 audio-recording service, Recruiting of participants, Simultaneous translation, Wi-Fi connection and catering, Note taker and transcription services, numero blu's facility is equipped with the latest audio visual recording technology and our clients are always assisted by our experienced and friendly staff.

Besides qualitative research, in our facility we run CTL interviews and virtual shelves tests.

Photography

+39-06-66190091

market_research@numeroblu.it

Numero Blu Servizi Spa – Market Research Division

Via Gualtiero Serafino, 8 - 00136 Rome